Thursday, October 13, 2011

Fortune/CNN :: James Stewart's extreme motocross success ($10 million a year in endorsements)

@FortuneMagazine October 11, 2011

FORTUNE -- James "Bubba" Stewart isn't the first athlete to make more in endorsements than he does in winnings. But few have taken it to this extreme: At 25, Stewart is the titan of motocross, where championship races bring purses of $12,000 or less -- and yet he takes in $10 million a year in endorsements.

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Tony DiStefano Pit Beirer Victor Arbekov Tyla Rattray


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